Alternate post title: Facing Chalk Shortage, Australian Police Improvise

Australia’s NSW Police commissioned agengy DDB Sydney for this campaign to alert people to the dangers of crossing the road while listening to your iPod. I’ve seen several close calls in various cities myself of people almost getting hit, while getting their groove on, while crossing the road. Australian police claim that the number of teenagers dying as a result of this is beginning to reach “epidemic proportions”. It’s a shame though that the ad frames the iPod as the Angel of Death. It’s only a matter of time before someone gets really tasteless and starts in with the whole “I’d rather die with an iPod than live with a Zune” thing. Whoops.

Still, nice art direction, a good campaign for a very serious problem, presented in a fresh way.